IIU is the first Korean artist named Global Ambassador for Jaeger-LeCoultre, starring in the Swiss Maison's landmark 'The Hour Before' series with the Reverso.
READ FULL STORY · 전체 보기BTS's Jimin attended Dior Homme's SS27 show in Paris on June 24 in a royal blue Napoleonic velvet coat — the most-circulated idol fashion look of Paris Men's Fashion Week 2026.
BTS's Jin at Gucci, Karina at Prada, S.Coups closing BOSS on the runway, and Hyunjin at Versace: K-pop owned Milan Fashion Week SS2027's opening days.
Jisoo closes out Self-Portrait's cinematic 'Portraits of a Screen Star' with The Optimist — the final character in K-pop fashion's most narratively ambitious campaign of September 2026.
Jung Kook of BTS fronts Calvin Klein's Fall 2026 'Feel The Fit' Chapter 3 — denim, choreography, and the zipper sound heard worldwide on September 16.
TXT's Soobin is named Dolce & Gabbana's global ambassador on September 8, 2026 — Italian luxury's boldest K-pop fashion bet of the season.
BTS' Jin and aespa's Ningning front Gucci's Primavera FW26 campaign — Demna's most K-pop-forward chapter yet as the house's new creative director.
Seoul Fashion Week SS27 ran Sep 1–6 at DDP and Lotte World Tower, integrating NCT performances and TXT's Huening Kai with 31 runway shows from Korean designers.
BLACKPINK's Jisoo fronts W Korea's landmark September 2026 issue in Cartier, delivering a bold, confidence-defining cover editorial for fashion month.
Stray Kids' Hyunjin covers W MAN Korea's September 2026 issue in a 14-page Cartier editorial — K-pop menswear's most commanding magazine cover of the season.
IVE's Jang Wonyoung covers Arena Homme+ Korea's August 2026 issue in a BARRIE cashmere editorial — quiet luxury at its most precisely K-pop.
TWICE's Momo fronts Matin Kim's PURE PLAY Fall 2026 campaign — the Korean label's boldest ambassador bet and its most global reach yet.
ATEEZ's Jongho headlines AMI Paris's SS27 campaign and makes his Paris Fashion Week debut, redefining ATEEZ's luxury fashion profile in 2026.
NewJeans' Haerin lands the Marie Claire Korea September 2026 cover in Dior, marking the group's first major luxury brand activity since returning to ADOR.
V of BTS fronts Champion's 'True Champion' FW26 campaign launched August 10, 2026 — Reverse Weave hoodies, a global cast, and K-pop meets American sportswear heritage.
aespa and BAPE drop a limited BABY MILO collection on August 1, 2026 — lemon-yellow graphics, member-specific characters, timed to the LEMONADE album era.
All seven BTS members wore J-E-CAI blokecore inspired by Korea's Red Devils at the first-ever FIFA World Cup Final halftime show, July 19, 2026.
SEVENTEEN's Mingyu wore Dior's Look 58 crinkled blue suit at Haute Couture FW 2026-2027 at Musée Rodin — a viral fashion moment that split fans.
HYBE signed a formal MOU with the Korea Fashion Association on July 22, 2026, to scale K-pop artist IP into branded apparel through Korean domestic garment makers.
Balenciaga's Pierpaolo Piccioli created five custom stage looks for Jung Kook's two-night BTS ARIRANG World Tour run at Stade de France in July 2026.
BTS's Jung Kook becomes Graff's first-ever global ambassador in the jeweller's 66-year history, fronting the Laurence Graff Signature campaign shot by Sølve Sundsbø.
BTS's V becomes JINRO's first global ambassador in brand history — campaign teaser dropped July 9 styled in leather, stripes, and Oreo two-tone hair.
ENHYPEN's Jungwon and NI-KI front Esquire Korea July 2026 No. 370 across five distinct covers — luxury watches, industrial lighting, and solo-plus-duo storytelling.
K-pop photocards explained — why a two-inch card can cost more than the album, how to spot fakes, where to buy, and how collectors store and trade in 2026.
K-pop lightsticks explained — the ARMY Bomb, Candybong ∞, Carat Bong, and more, with prices, Bluetooth venue sync, and where to buy official versions in 2026.
BTS's V lit up Celine Men's SS27 in all-red Celine, generating over 1 million social mentions at the Domaine National de Saint-Cloud on June 28, 2026.
Karina of aespa named Converse Global Ambassador on June 29, 2026 — elevating her Korea deal to a worldwide role as K-pop's sneaker influence expands.
Felix of Stray Kids unites with Son Heung-min and Lee Kang-in in Adidas Korea's FIFA World Cup 2026 'PASS THE FLAME' campaign — K-pop meets the global stage.
Jennie of BLACKPINK stars in Adidas Originals' Spring 2026 'Hotel Superstar' campaign alongside Samuel L. Jackson, Kendall Jenner, and Baby Keem.
CORTIS made their Paris Fashion Week debut across Saint Laurent and Dior SS27 in June 2026 — all five members, two houses, one unmissable statement.
BamBam of GOT7 and Yuta of NCT attended Pharrell's Louis Vuitton Men's SS27 in Paris on June 23, 2026 — their looks defined the PFW front-row mood.
Jisoo opens Cartier's 'Into the Wild' Seoul in Georges Hobeika Couture — the height of a 2026 that includes the Trinity Centenary Campaign and a Met Gala debut.
Jisoo's Tommy Hilfiger Summer 2026 campaign delivers resort-ready modern prep — the third campaign of K-pop's most consistent American heritage brand partnership.
With HAN making his Tod's debut on June 21, K-pop's grip on Milan Men's Fashion Week SS27 is tighter than ever — and this season's lineup proves it.
Hyunjin's GUESS 'Hyunjin Experience' LA pop-up (June 4–7) transformed the Melrose Avenue flagship into a four-day fan activation — denim engraving, phone booth messages, and a citywide billboard takeover included.
CORTIS cover W Korea June 2026 as 'The Line Breakers' — BigHit Music's self-producing group who choreograph, compose, and co-direct their own visual world.
Jung Kook commands six covers and a 43-page editorial in Harper's Bazaar Korea's June 2026 issue — K-pop's most ambitious single-subject Hublot fashion statement of 2026.
BLACKPINK's Jennie joined Ray-Ban as global brand ambassador in April 2026, launching the 'Styles for Unfiltered Confidence' campaign and fronting the new Ray-Ban Meta Blayzer Optics Gen 2.
Nike and BTS launch the ARIRANG World Tour Collection — exclusive tour merch and a first-ever Nike By You customization experience across stadium cities worldwide.
Jang Wonyoung fills all five covers of Esquire Korea's June 2026 issue in a 20-page Bulgari editorial — a multiplicity study by photographer Yoon Ji Yong.
G-Dragon and Tilda Swinton cover Vogue Korea June 2026 across three versions in a landmark 20-page editorial — K-pop fashion's boldest shoot of 2026.
Lisa wears a custom IWANNABANGKOK dress built from deconstructed Nike Mercurial Vapor boots in the 'Rip The Script' FIFA World Cup 2026 campaign.
Jennie takes both the front and back covers of Dazed Korea's June 2026 issue in Chanel, then commands the Seoul Métiers d'Art show in a viral navy plunge look.
KATSEYE's Gap 'Better in Denim' earned 500M+ views and two Webby Awards in 2026 — K-pop's most commercially effective fashion partnership of the year.
Ningning's Gucci appointment in April 2026 completes aespa's quad crown — all four members now hold separate flagship luxury deals.
The8 became Louis Vuitton's house ambassador in April 2026 — a role built on prior musical collaboration and cemented at Beijing's Espace LV exhibition.
Bang Chan of Stray Kids composed 'Roman Empire' for Fendi — shot at the brand's Rome HQ — then fronted their FW2026 pre-collection campaign with LE SSERAFIM's Huh Yunjin.
Rosé made history as the first K-pop idol in a Super Bowl ad, starring in Levi's 'Behind Every Original' campaign as the brand's new multiyear global ambassador.
Jungkook's CKJK capsule for Calvin Klein sold out worldwide in 30 minutes on launch day — the first idol-designer collection in the brand's 58-year history.
Lisa wore custom Iris van Herpen at Coachella 2026: a silver armored bodysuit with 3D-printed sculptural details and a flowing holographic cape.
Jay Songzio's 'Lyrical Armor' for BTS's Arirang World Tour fuses Joseon-era armor with sculptural couture, giving each of the seven members a mythic archetype.
Anna of Meovv made history as Chloé's first-ever K-pop global ambassador, starring in the Paddington campaign and arriving at Paris Fashion Week 2026.
Six K-pop icons — Lisa, Karina, Jisoo, Jennie, Rosé, and Ningning — dominated the Met Gala 2026 red carpet in Robert Wun, Prada, Dior, Chanel, Saint Laurent and Gucci.
Stray Kids' Hyunjin joins GUESS as Global Brand Ambassador in 2026 — and his SS26 denim campaign sold out across four continents within hours.
From Didu corsetry to bespoke McQueen and IWANNABANGKOK, BLACKPINK turned every Deadline stage into a runway.
With each member holding a flagship luxury ambassadorship — Chanel, Gucci, Celine, Dior, and Louis Vuitton — NewJeans have rewritten the rules of K-pop style.
From Rosé's custom Giambattista Valli Haute Couture mini to KATSEYE's matching Georges Hobeika lace gowns, K-pop delivered the Grammys' most talked-about fashion.
BLACKPINK's Jennie stole the spotlight at Chanel's Fall/Winter 2026 show in a daring beaded mesh set, proving why she remains fashion's most coveted K-pop muse.
Hublot names Jungkook its Global Brand Ambassador in February 2026, pairing the BTS star with the Big Bang Original Unico in a landmark luxury deal.
Hyunjin at Dior, Karina at Prada, Jisoo at Jonathan Anderson's debut — K-pop's takeover of Paris Fashion Week FW2026 in every look.
From cargo pants to oversized blazers, NewJeans and Stray Kids lead the charge in blending Y2K nostalgia with contemporary comfort-luxury aesthetics.
From Felix's oversized cargo silhouettes to Bang Chan's tailored minimalism, SKZ are rewriting casual luxury for April 2026.
From Hanni's Gucci runway moments to Hyein's Louis Vuitton front row, discover how NewJeans' five members are rewriting K-pop style — and where to shop the looks.
With Lee Know as Gucci global ambassador and Changbin as Autry's first-ever global face, Stray Kids now hold the most strategically diverse fashion portfolio of any K-pop group in 2026.
Stray Kids' HAN joins Tod's as global brand ambassador ahead of Milan Fashion Week 2026, wearing the iconic Pashmy jacket and Red Dot Sneakers.
aespa's Ningning named Gucci global ambassador April 29 — she fronts the Paparazzo campaign and debuted at the Met Gala in custom Gucci by Demna.
Felix of Stray Kids is HERA's new global ambassador, fronting 'Let Your Glow Speak' and inspiring the limited-edition 'Brownie Boy' gloss shade.
j-hope attended Louis Vuitton Men's SS27 in Paris on June 23, 2026 — a pinstripe suit, panther-print necktie, and another era-defining fashion week moment.
Rosé fronts Vogue Korea's July 2026 issue across three covers in Saint Laurent by Anthony Vaccarello — the 'La Rosé' editorial shot by Vitali Gelwich.
BTS's Jungkook makes history as Graff's first-ever global ambassador, fronting the Laurence Graff Signature campaign shot by Sølve Sundsbø on July 1, 2026.
LE SSERAFIM's YUNJIN is named Bottega Veneta's first global K-pop ambassador in July 2026, fronting an SS27 campaign shot by Tyrone Lebon.
Jisoo at Dior, Rosé at Saint Laurent, Lisa at Louis Vuitton, Wonyoung at Miu Miu, Minji at Chanel: Paris Fashion Week SS27 is K-pop's most ambassador-dense women's RTW season yet.
Hyunjin fronts GUESS's Fall 2026 campaign shot across California — vintage gas stations, classic cars, Rolling Stones collab denim — expanding K-pop's most stacked fashion portfolio.
