JJungkook's CKJK capsule for Calvin Klein sold out worldwide in 30 minutes on launch day — the first idol-designer collection in the brand's 58-year history.
READ FULL STORY · 전체 보기Lisa wore custom Iris van Herpen at Coachella 2026: a silver armored bodysuit with 3D-printed sculptural details and a flowing holographic cape.
Jay Songzio's 'Lyrical Armor' for BTS's Arirang World Tour fuses Joseon-era armor with sculptural couture, giving each of the seven members a mythic archetype.
Anna of Meovv made history as Chloé's first-ever K-pop global ambassador, starring in the Paddington campaign and arriving at Paris Fashion Week 2026.
Six K-pop icons — Lisa, Karina, Jisoo, Jennie, Rosé, and Ningning — dominated the Met Gala 2026 red carpet in Robert Wun, Prada, Dior, Chanel, Saint Laurent and Gucci.
Stray Kids' Hyunjin joins GUESS as Global Brand Ambassador in 2026 — and his SS26 denim campaign sold out across four continents within hours.
From Didu corsetry to bespoke McQueen and IWANNABANGKOK, BLACKPINK turned every Deadline stage into a runway.
With each member holding a flagship luxury ambassadorship — Chanel, Gucci, Celine, Dior, and Louis Vuitton — NewJeans have rewritten the rules of K-pop style.
From Rosé's custom Giambattista Valli Haute Couture mini to KATSEYE's matching Georges Hobeika lace gowns, K-pop delivered the Grammys' most talked-about fashion.
BLACKPINK's Jennie stole the spotlight at Chanel's Fall/Winter 2026 show in a daring beaded mesh set, proving why she remains fashion's most coveted K-pop muse.
Hublot names Jungkook its Global Brand Ambassador in February 2026, pairing the BTS star with the Big Bang Original Unico in a landmark luxury deal.
Hyunjin at Dior, Karina at Prada, Jisoo at Jonathan Anderson's debut — K-pop's takeover of Paris Fashion Week FW2026 in every look.
From cargo pants to oversized blazers, NewJeans and Stray Kids lead the charge in blending Y2K nostalgia with contemporary comfort-luxury aesthetics.
From Felix's oversized cargo silhouettes to Bang Chan's tailored minimalism, SKZ are rewriting casual luxury for April 2026.
From Hanni's Gucci runway moments to Hyein's Louis Vuitton front row, discover how NewJeans' five members are rewriting K-pop style — and where to shop the looks.
With Lee Know as Gucci global ambassador and Changbin as Autry's first-ever global face, Stray Kids now hold the most strategically diverse fashion portfolio of any K-pop group in 2026.
