Lisa's Custom IWANNABANGKOK Dress in Nike's 'Rip The Script' FIFA World Cup 2026 Campaign: Thai Fashion's Global Moment

When Nike's 'Rip The Script' campaign for the 2026 FIFA World Cup launched on June 5, the wardrobe discussion centered not on a football kit but on a two-piece pink dress. Lalisa Manobal — Lisa of BLACKPINK — appears in the campaign wearing a custom creation by Thai fashion label IWANNABANGKOK, built in collaboration with stylist Nanist from deconstructed components of Nike's new Mercurial Vapor football boots: the upper, shoelaces, and lacing details reassembled into a full outfit completed in 24 hours. The Lisa Nike World Cup 2026 campaign dress became one of the most discussed fashion objects of the pre-tournament period, driving international attention to an independent Thai label at the center of Nike's most significant global marketing event of the year.

The brief for IWANNABANGKOK and stylist Nanist required something that could operate in two registers simultaneously: reading as fashion while remaining unmistakably connected to the Nike product at its structural core. The solution — deconstructing the Mercurial Vapor boot and rebuilding its materials as a wearable two-piece dress — operates at the intersection of upcycling, couture technique, and football kit construction. The boot's upper provided the primary fabric; shoelaces and lacing details became structural and decorative elements. The resulting pink dress carries the visual signature of high fashion while remaining, in its material origin, incontrovertibly athletic. The 24-hour completion timeline encapsulates the ethos of the campaign title itself: making something unprecedented under pressure, the same impulse that drives great performances in sport.

IWANNABANGKOK is a Bangkok-based label that has developed a following for its approach to construction and material experimentation. Its appearance in a global Nike World Cup campaign — one of the most-watched advertising events in the world — represents an extraordinary level of international exposure for an independent Thai fashion brand. In the days following the campaign's release, the label received press coverage across fashion, sport, and K-pop media simultaneously, with Lisa's dress emerging as the campaign's most portable single image: a visual that circulates independently of the full film and reaches audiences who may never watch the full-length edit.

Nike's 'Rip The Script' campaign film for the 2026 FIFA World Cup — co-hosted by the United States, Canada, and Mexico from June 11 to July 19 — assembles one of the most wide-ranging celebrity casts in sports advertising history. Cristiano Ronaldo, Kylian Mbappé, LeBron James, Travis Scott, Kim Kardashian: a lineup calibrated to reach every major global audience simultaneously. Lisa is the only prominently featured Asian figure in the campaign, appearing in a production studio scene signing autographs while a group of footballers break away from the set to chase a ball — a quietly comic moment that positions her as an axis of cultural gravity rather than a passive fashion presence. Her placement reflects both her reach as a solo global artist and Nike's understanding of K-pop's weight in the markets the tournament most needs to engage.

Lisa's January 2026 announcement as Nike's first K-pop global ambassador was followed almost immediately by a starring role in the NikeSKIMS Spring 2026 campaign — a ballerina-inspired sportswear story directed by Sergio Reis and shot in Paris, built around the brand's new NikeSKIMS Rift Satin footwear. The World Cup appearance in June marks the third significant public deployment of the partnership in under six months, confirming that Nike is treating the Lisa relationship as a continuous cultural programme rather than a headline announcement. Each activation has placed her in a distinct visual context: the intimate Paris editorial, the custom Thai fashion dress for the World Cup. The range is deliberate, and it is working.

The IWANNABANGKOK dress is the clearest illustration of what an ambitious long-term Nike partnership can generate. A garment made from football boots, produced in 24 hours, worn by one of the world's most-followed artists in a campaign that will reach hundreds of millions of viewers: this is what fashion-sport collaboration looks like when the creative brief is not constrained by convention. For IWANNABANGKOK, the result is an international debut that no independent marketing budget could have engineered. For Lisa, it is one more point in a 2026 that has seen her operate across every major cultural format — music, film, sport, fashion — without any of them feeling like a detour.