K-Pop at the Grammys: Rosé, KATSEYE, and the Couture Moments That Defined the Red Carpet

The Grammy Awards red carpet has always been fashion's most unpredictable runway, and K-pop's growing presence at the ceremony has made it more so. At the 2025 edition, a cluster of K-pop-adjacent artists arrived with looks that ranged from Haute Couture restraint to full avant-garde spectacle — collectively announcing that the genre's relationship with the fashion establishment is no longer peripheral. Here are the K-pop Grammy fashion moments that earned the most column inches.

Rosé arrived in a custom Giambattista Valli Haute Couture piece that immediately landed on the evening's best-dressed lists. The look centred on a strapless black mini dress rendered in velvet — a deliberate elevation of what could have been a simple LBD into something with genuine architectural intent. White draped detailing at the hips created the silhouette effect of a sculptural overskirt without adding bulk, giving the look its high-low drama. Paired with black heels and Tiffany & Co. jewellery, the ensemble demonstrated the kind of confident editorial restraint that marks a fashion moment from a fashion moment that actually holds up.

KATSEYE made their Grammy presence felt with coordinated white lace gowns by Lebanese couturier Georges Hobeika — a choice that balanced group cohesion against individual expression. Each of the six members wore a distinct silhouette: the gowns shared the same ivory lace palette but diverged in neckline, hem, and structural detail, ensuring that the overall image read as unified without tipping into uniform. The styling decisions — mermaid-wave hair, Pandora charms worn as their signature jewellery statement — reinforced the group's emerging identity as an act that understands how to turn a red carpet into a coordinated visual production. The looks earned KATSEYE placement on multiple best-dressed lists and became one of the most circulated K-pop fashion images from the ceremony.

The evening's most experimentally dressed K-pop-connected artists were EJAE, Audrey Nuna, and Rei Ami, whose looks collectively demonstrated the range of approaches available to artists operating at the genre's edges. Audrey Nuna and Rei Ami chose white and grey ensembles from Thom Browne and Guvanch respectively — structured, conceptual looks that prioritised silhouette architecture over conventional red-carpet legibility. EJAE anchored her look at the opposite end of the colour spectrum: a deep purple gown from Dior that brought formal gravitas to the contingent. Together, the three made the case for K-pop's avant-garde wing as a red carpet force in its own right, separate from the idol-fashion system that the more prominent acts navigate.