The wait is finally over. After months of teasing on social media and a few exclusive paparazzi sightings, BLACKPINK's Rosé has officially launched her highly anticipated global collaboration with PUMA. The "Rewind" collection, which dropped globally this morning, sees the global pop icon reimagining classic 80s streetwear silhouettes and introducing a brand new, limited-edition colorway of the iconic PUMA Palermo sneaker.
A SEAMLESS BLEND OF RETRO AND MODERN
Ever since Rosé was announced as a global ambassador for PUMA, fans have been eagerly waiting to see how her signature sophisticated, yet effortlessly edgy aesthetic would translate into athletic wear. The "Rewind" collection does not disappoint. Drawing heavy inspiration from vintage tracksuits and 1980s racing culture, the capsule features oversized windbreakers, tailored track pants, and cropped vintage-wash tees adorned with subtle co-branding.
The absolute standout piece of the collection, however, is the exclusive PUMA x ROSÉ Palermo sneaker. The shoe takes the classic terrace silhouette and elevates it with premium suede overlays, a cream-toned midsole, and striking racing-red accents. Rosé herself was deeply involved in the design process, ensuring the materials and color palette perfectly matched her personal wardrobe.
THE GLOBAL CAMPAIGN TAKES OVER
Accompanying the drop is a massive global campaign shot on film on the neon-lit streets of Tokyo. The editorial photos feature Rosé in high-fashion streetwear styling—pairing the retro track jackets with distressed, oversized cargo pants and silver chain accessories. The campaign perfectly captures the "off-duty pop star" vibe that Rosé is famous for, blending high luxury with accessible street culture.
Billboards for the campaign have already taken over major locations across Seoul, New York, London, and Tokyo, cementing the collaboration as one of the biggest fashion moments in the K-pop industry for 2026.
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