TREASURE announced their creative reinvention on June 1, 2026, and the market answered immediately. 'NEW WAV,' the YG Entertainment boy group's fourth mini album, sold 592,158 copies on its first day alone — shattering the group's previous first-day record of 541,877 set by their September 2025 mini album 'LOVE PULSE.' By the end of their first week, 'NEW WAV' had crossed 1,025,601 total copies sold, making it TREASURE's second consecutive million-selling album and cementing the group's standing as one of K-pop's most commercially consistent boy groups of 2026.
A FULL PIVOT TO HIP-HOP
'NEW WAV' is TREASURE's first project built entirely around hip-hop. The four-track record — led by title track 'IF I' and rounded out by 'ZOOM ZOOM,' 'NALLY-NA,' and 'DANGER' — marks a deliberate departure from the polished pop-rock hybrid that defined their earlier output. 'IF I,' described as intense and percussion-forward with an unmistakably urban core, surpassed 10.7 million YouTube views in the days following release. Both the album and the single topped iTunes charts across multiple countries worldwide, reflecting a fanbase that has tracked the group's creative evolution with increasing enthusiasm since their 2020 debut.
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